A Business Development Toolkit Appropriate Technology for Water and Sanitation

Description:

Water and sanitation problems are primarily concentrated in areas where people live in extreme poverty, on an income of less than $1 a day. Are viable solutions available for such difficult circumstances and if so, how can they best be implemented? In addition to the more traditional development aid programs, private companies are now finding ways to combine poverty alleviation with sound entrepreneurship. By adapting their products and their strategies to markets in developing countries, they are able to serve the poorest of the poor at “the bottom of the pyramid” (BOP).

Can this approach be applied to water and sanitation products? If so, how can they best be developed and launched onto BOP markets? Aidenvironment and BiD Consult, two Dutch consultancies, have gathered answers to these questions while supporting four Dutch entrepreneurial startups in India.

The lessons and insights gained from these projects have been collected in a Business Development Toolkit. Besides assisting entrepreneurs, the Toolkit will help development organizations and financial institutions to comprehend what it takes to launch a business on these markets. The Toolkit explains the principles of doing business at the bottom of the pyramid, offers a step-by-step business development approach, and provides practical tools, tips and background information, all based on and illustrated by the experiences of four Dutch entrepreneurs.

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Bibliographical Information:

Consult BiD and Aidenvironment (2008) A Business Development Toolkit. Appropriate Technology for Water and Sanitation , Consult BiD and Aidenvironment

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